The very handsome & the very awkward Brad Pitt by Mary

Now, don’t get me wrong, I know we all love and adore the very wonderful Brad Pitt. We also love associating A-List celebrities with some of our favorite brands. But sometimes the celebrity and the brand just don’t go over so well together. In this case, I’m talking about Brad Pitt and his recent campaign with Chanel No. 5.

Over the course of the years, countless faces have been associated with this Chanel No. 5 and consumers are still constantly buying it. Regardless of the classic smell, the person selling the product should sometimes be more than just a pretty face. Brad Pitt is a sight for sore eyes, that’s for sure, but the less awkward the better. This campaign steered clear from anything but awkwardness. The elegance of the ad is, of course, evident. But truth be told, the cringe worthy concept seems to outweigh everything else.

Look for yourself. At the end of the day, everyone is their own judge. So, you be the judge. Awkward or not?
http://www.youtube.com/watch?v=mGs4CjeJiJQ

x – Mary

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One thought on “The very handsome & the very awkward Brad Pitt by Mary

  1. Awarkward!!!! And the copy they wrote for him to read. Soooooo off the mark for the brand. Find it hard to believe that Chanel would miss this much but in this case the celebrity collaboration with Mr. Eye Candy does nothing to further the brand’s resonance with consumers. And, here’s a case where the celebrity overshadows the brand. If you haven’t seen the parody on SNL be sure to check it out. It’s really funny how they’ve “taken the mick” (old english expression) out of this one. Cheers…h

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