Being a die hard Harry Potter fan (I know, I’m a nerd) i absolutely adore Emma Watson. Having watched every move from when it was first made I always thought she was wonderful. Years later and i still believe that! She is so beautiful and has grown up and made a name for herself apart from the Harry Potter films. She is so classy and elegant for such a young woman and is such an icon.
A brand that I absolutely love is Burberry, which uses Emma Watson as their celebrity endorser. Being someone who absolutely loves both Emma Watson and Burberry i believe this is a perfect match! The brand is British, along with Emma which is one of the reasons this is a perfect match. Burberry sticks to their roots and their imagine by using everything British. Using Emma as a celebrity endorser is perfect because she is stylish, chic, classy and elegant — all things that represent the Burberry brand, and she look absolutely stunning in the ads!
It is important for a brand to choose the right person to represent them. They must choose someone who has credibility and will show off the brand in the right way — a positive way. Emma Watson is a model celebrity. She has never done anything wrong that would give her bad press and this is the exact type of person brands needs. They want someone who has a positive imagine and consistent good behavior.
Celebrity endorsers are also supposed to make the brand enhance the look of the brand, without over shadowing the brand. They help sell a fairytale and gives a brand extra edge and attention. I know that when I look at the Burberry ads with Emma Watson, I just want to be her and be in her position! She does such a great job for the brand and makes people want to buy Burberry!
Love Burberry and love Emma!!!!