This celebrity endorsement in my opinion is GENIUS. Why do I think this? because these two fit perfectly.
Kristen Stewart as we all know is edgy, and her style screams edgy. She is a bit awkward when she speaks to the media, which gives her this mystic about her. Balenciaga on the other hand is very edgy, hints of roughness, feminine, and unique.
I wonder why Balenciaga choose her, could it be that the final film of Twilight was being released? could it be that she has a large tween following? is it her style? I would say YES to all of these questions.
Kristen Stewart is the face of Balenciaga’s Florabotanica perfume. The reason why I think these two together are GENIUS because perfume is a money maker for companies and why not put Kristen Stewart. She has a huge tween audience to buy this perfume which doesn’t cost much compare to other Balenciaga products and this would create “the dream” to purchase more Balenciaga in the future. Also it creates buzz for the world to hear about the brand even more. In addition, Kristen Stewart needs the media to discuss something else other than her scandal and she needs a fashion brand behind her. Once you have a fashion brand behind you, your career would pave its way more smoothly.
In regards to her scandal, I believe this did not hurt Balenciaga because it seems that the world has forgiven her, and she seems to be a peace with herself as she looked radiant at the premier of the last installment of Twilight.
This celebrity endorsement is by far the hottest one for 2012! In a perfectly puffed bob and Parisian-chic Dior ensemble, Mila Kunis strikes a diva pose and gives her elegant poses for the Fall 2012 Dior campaign. We all know her as the flighty, funny-bone-tickling Jackie on That ’70s Showand the sex craze friend from the movie Friends and Benefits Even though Mila Kunis is practically exploding month by month with her career, she still keeps her charm and fierceness.
As the face of Miss Dior, Mila Kunis attracts the flash of a camera like a magnet. The campaign included a series of photographs and a video inspired by 1950s Hollywood glamour. I must say Mila Kunis did an amazing job in this campaign. Her look is timeless and elegant. The black and white shots not only defines the essence of Hollywood glamour but captures the beauty of both Dior and Kunis.
Her large brown eyes, fresh-look makeup, and sky-high heels capture both an innocence and high fashion aesthetic that is extremely compelling.
Below is the video of the Mila Kunis’ Miss Dior Fall 2012 Ad Campaign:
Scarlett Johansson is probably the most sexiest woman ever!! I think she’s a perfect fit for Dolce & Gabbana. Aside from being beautiful, she’s not a celebrity mess. She possesses so much elegance and at times edgy. She signed with Dolce & Gabbana in 2009 as a Makeup and Fragrances spokesmodel.
Allure, Oct 2010
Allure, Nov 2010
She’s been the spokesmodel for the brand for so long and there’s has been no reason at all to drop her. It’ll be stupid to do that! I love the look of all the ads she has featured in. The theme of the ad and the fashion goes with her personality and it goes with the brand which is a win-win. I would buy any perfume she’s featured in. Wouldn’t you?!?