This celebrity endorsement in my opinion is GENIUS. Why do I think this? because these two fit perfectly.
Kristen Stewart as we all know is edgy, and her style screams edgy. She is a bit awkward when she speaks to the media, which gives her this mystic about her. Balenciaga on the other hand is very edgy, hints of roughness, feminine, and unique.
I wonder why Balenciaga choose her, could it be that the final film of Twilight was being released? could it be that she has a large tween following? is it her style? I would say YES to all of these questions.
Kristen Stewart is the face of Balenciaga’s Florabotanica perfume. The reason why I think these two together are GENIUS because perfume is a money maker for companies and why not put Kristen Stewart. She has a huge tween audience to buy this perfume which doesn’t cost much compare to other Balenciaga products and this would create “the dream” to purchase more Balenciaga in the future. Also it creates buzz for the world to hear about the brand even more. In addition, Kristen Stewart needs the media to discuss something else other than her scandal and she needs a fashion brand behind her. Once you have a fashion brand behind you, your career would pave its way more smoothly.
In regards to her scandal, I believe this did not hurt Balenciaga because it seems that the world has forgiven her, and she seems to be a peace with herself as she looked radiant at the premier of the last installment of Twilight.
Take a look yourself